The platform enables nonprofits to create digital greeting cards that communicate their missions. To leverage this approach, choose an online eCard platform. You’ll get the speed of email and the authenticity of direct mail! No need to waste paper or money on printing and postage. Not to mention, this approach is extremely cost-effective, eco-friendly, and personable. This amplifies the reach of your fundraising letter! Shareability: Recipients can forward eCards to friends, family, and anyone else who might be interested in supporting your cause.There’s no need to wait for it to be delivered in the mail, making eCards especially valuable for time-sensitive appeals. Timeliness: You can deliver eCards instantly, ensuring that the message reaches your recipient promptly.
Not only do these features make letters more engaging, but they also make it convenient for recipients to donate. Interactivity: Using this format, you can incorporate interactive elements like animations that activate when hovered over and clickable links to your donation page.This enhances the overall impact of the message and encourages the recipient to read more of your message. Visual Appeal: eCards are visually captivating since you can use images, graphics, and videos to grab the recipient’s attention.Here’s a peek into why nonprofits use this approach to drive greater fundraising results: Delivering them in this format is more creative and effective than a plain letter. Who doesn’t love receiving a thoughtful greeting card? From special occasions to “just because,” there’s a card for everything! With a bit of creativity, you can elevate your fundraising letters by sending them as digital greeting cards. Each donor will receive a virtual greeting card alongside your letter. Bearing that in mind, let’s explore the most common channels nonprofits use to solicit donations. Of course, you’ll want to deliver your solicitation letters using each recipient’s preferred contact method. Certain outlets lend themselves better to letters than others. That way, you can tailor the formatting appropriately. Let’s cover the basics of writing fundraising letters, then explore the specific types of requests your nonprofit may decide to send.īefore crafting your letters, you’ll want to know how you’re going to deliver each one. With the right tips, tricks, and tools, your team can connect with more donors and cultivate lasting relationships to strengthen your work. 14 Types of Fundraising Letters (+ Templates).We’ve compiled common types of donation requests, plus carefully crafted templates that your team can use to jumpstart your outreach. Whether you choose to send them via email or direct mail, if you’re looking for smart and effective appeal letters, you’ve come to the right place. Your nonprofit needs funds to power its mission, but how do you communicate this need to potential donors? Fundraising letters are a time-tested, impactful way to reach out to supporters and encourage them to play a role in your impact.